The Oil Parable Meet Mode III · m0de.ai Contact

Oil ran the last century. Software ran the last few decades. AI runs on something different.

I
Prologue
The Oil Parable

It's happened before.

The playbook Mode, Inc. is built on. A century old, and still the highest-leverage move in business, in our opinion.

01
The Man

A wildcatter with one move.

H.L. Hunt. Card tables to cotton fields to Texas oil baron. One simple play, run over and over.

02
The Playbook

Buy the farm. Cover the cost. Optimize for oil.

When oil wasn't there, cattle and cotton from the farm paid. Every deal funded the next.

03
The Strike

One strike became many.

The East Texas tract hit the largest oil field ever found in North America. It wasn't the only one. A portfolio of producing wells compounded for decades.

Oil became the input that powered the 20th-century economy.

A century passed. The inputs changed.
The playbook didn't.

II
The Software Era
The Data Lore

They called it the new oil.

Two decades of trillion-dollar fortunes ran one playbook.

2006
The Prediction

"Data is the new oil."

Clive Humby. Almost nobody listened. The few who did got the next fortunes.

$15T
The Giants

Harvest signal. Monetize data.

Google. Apple. Meta. Amazon. NVIDIA. Same play. Market cap followed.

0
The "Deal"

Users made the signal. Users got nothing.

Every byte came from a person. None of them got paid.

Mode is rewriting that…

Mode, Inc.

Most software businesses extract attention. Ours pays for it.

We build and buy profitable mobile products. Each one runs EarnOS, our rewards & monetization engine. Revenue compounds across ads, subscriptions, data, and licensing.

Beneath the 100M+ user base is something scarcer: a consented, first-party data relationship. The one input the AI economy cannot manufacture or scrape.

100M+
Monthly Active Users
$1B+
Returned to Users
170+
Countries
50K+
Main St. Investors

Three divisions. One operating system underneath.

Mode Mobile

Screen time becomes income.

EarnOS Our proprietary rewards & monetization engine. Runs on every phone and every app we own.
EarnPhone Our flagship device. Sold at retail. OEM licensed to embed EarnOS at global scale.
Mode Media

Owned audience. First-party ads.

A portfolio of newsletters and content sites reaching millions of subscribers. First-party advertising on attention we own.

Mode Money

Capital, community, stronger returns.

Investment access for the 50,000+ Main Street community that built Mode. Stronger returns. Capital preservation.

Foundation

A proven, profitable foundation.

Four revenue streams on a fixed cost base. Every new acquired app adds revenue without adding cost.

01 · Advertising Brands reach our audience.
02 · Subscription Recurring revenue at scale.
03 · Data Consented first-party signal.
04 · Licensing EarnOS, OEM-embedded.
The Turn

A network built for users becomes the input for the AI economy.

Every reward we paid. Every consent we earned. Every app we acquired. The same network that powers Mode today is the supply AI needs tomorrow.

III
The AI Era

A consented data layer for the AI economy.

Mode's user network, turned outward. Rewarded at the source. Delivered as first-party supply.

m de.ai

The apps keep monetizing. The data is the upside.
Every participating user opts in and earns for the data they contribute. Every contribution compounds into a supply no recruiter can match and no scraper can legally replicate.

The Mission

Attention is not free. It is unpriced.

Every platform that reached a billion users did it the same way. Extract value from the people on it. Return nothing.

The in our name is what people earn today from their own data and attention. We exist to change that.

The Idea

Two sides of one network.

Every day, millions give their time and attention to their phones, and the value flows to companies they will never own a piece of. m0de.ai changes the deal: users opt in, earn for what they contribute, and that contribution becomes first-party data the AI economy can't manufacture or scrape.

Supply · From the Network
What users contribute
Voice, Language & Text
Local dialect voice clips Conversational audio Translation pairs · 50+ languages Handwriting samples Read-aloud passages Slang & idioms in context Emotion & tone audio Natural voice commands
Visual & Environmental
Storefront & business photos Food recognition Product packaging Agricultural imagery Indoor room photos Street-level video Local fashion Wildlife & plant ID
Video & Motion
Household task video Hand gestures Cross-cultural gestures Commute & navigation Workspace walkthroughs Object manipulation
Passive Behavioral Signal
Screen time & app usage Web browsing Music & audio behavior Notification response Content engagement Email preferences
Intent & Commerce
Receipts & price data Shopping & purchase behavior Search query patterns RLHF response rating Cross-app screen time
Market Research
Surveys Consumer panels Sentiment studies
Demand · To the Market
Who it serves
01
AI Labs
Training data, RLHF, evaluation, and edge-case coverage at global scale.
02
Brand Partners
First-party audience insight, consumer research, and attribution.
03
Market Research Firms
Surveys, panels, and sentiment studies with consented participants.
04
Financial Institutions
Alternative data: spending, intent, and real-world signal for investment models.
05
Digital Advertising Partners
First-party audiences and measurement in a post-cookie, consent-first world.
06
Carriers & OEMs
Distribution & licensing of EarnOS to embed the rewards layer globally.
Access by introduction only
zero@m0de.ai